Wouldn’t it be good if you knew what your customer was thinking? That way you could offer them what they wanted.
We look for insights into your customer’s behaviour and see which things make you better, unique or appealing to them. We then create the ‘communication proposition’. We then produce a realistic timetable and action plan with input from suppliers such as copywriters, photographers, printers or web programmers.
Using the communication proposition agreed with you, we create design concepts. These can range from the ’evolutionary’ to the ‘revolutionary’. Often a lateral or unusual approach has greater impact therefore making your customer think harder and longer about your brand. There is usually another round of development before moving to the next stage.
A design route may involve new photography. We are specialists in organising photo shoots, either in a studio or on location, working with the photographer and ‘art directing’ to ensure the photographs fit the layout, have the correct content, are on brief and have maximum impact. Organising a photo shoot properly is both cost effective and essential in ensuring the correct message is consistent. Alternatively, we may suggest illustration for the design and we have considerable experience in sourcing and briefing illustrators.
After all the elements have been assembled copy, photographs, illustrations etc. – artwork is created. This is signed off by you. Constant liaison with printers or programmers ensures smooth running and without it mistakes will be more likely and the production more costly. Having samples made, building in development time or colour proofing are all ways which help quicker, trouble free production. We are happy to work with your supplier or recommend our own trusted industry partners.