Graphic design West Midlands Tag

07 Jun Brand Architecture

Posted at 17:37h in Brochure Design, Business Designer, Corporate ID Design, Graphic Design by admin 0 Comments

0 Likes

How an organisation structures and names the brands within its portfolio is known as Brand Architecture. There are three main types of brand architecture systems: Monolithic where the corporate name is used on all products and services offered by the company (for example Google, Heinz); Endorsed, where all...

22 Jan Brand identity update – evolution or revolution?

Posted at 17:30h in Brochure Design, Business Designer, Corporate ID Design, Graphic Design by admin 0 Comments

0 Likes

When looking after a client's brand, one of the most important items to get right first is the logo. Sometimes the logo has a few variations which have crept in over time and therefore lacks consistent application. Other times it may just be old fashioned...