Archive

As part of their promotional campaigns for footwear across Asia, Reebok produced quarterly point-of-sale display material for distribution to all manner and size of sports goods shops. Brief: To promote Reebok basketball shoes through POS displays. Target market & behaviour / insights: First of all, the country distributor had...

Skincare products by renowned Mayfair Beautician, Janet Ginnings needed packaging which reflected its Indian inspiration. Brief: To create packaging for the Indian Infusion skincare range. Target market & behaviour / insights: Women who frequented beauty salons and desired skincare products that had credibility and appeal. They want creams and...

Reebok created new shoes with technical improvements including air cell suspension. We needed some new sleek imagery and graphics to promote them. Brief: To promote Reebok’s new range of technically advanced shoes though POS material. Target market & behaviour / insights: Young male adults across Asia Pacific with an...