Reebok created new shoes with technical improvements including air cell suspension. We needed some new sleek imagery and graphics to promote them.
To promote Reebok’s new range of technically advanced shoes though POS material.
Target market & behaviour / insights:
Young male adults across Asia Pacific with an interest in sport, cars and fashion. Want to be seen as having the latest, coolest shoes for sport and leisure wear.
How do we want viewers to feel:
These are the shoes which look great (and even comfortable!) to wear, have new hi-technology to help me in my sport and are the envy of my friends.
Reebok shoes with supercar performance.
As premium priced shoes we created imagery and graphics that could be associated with sleek sports cars. The shoes became the latest ‘must-have’ item for the more affluent purchaser in the region.