CAFE ROYAL TEA PACKAGING DESIGN BY GLOUCESTER AGENCY

Category
GRAPHIC DESIGN FOR HOTELS
About This Project

Afternoon Tea – how civilised! And what better way than to have it at this London landmark, The Cafe Royal?

Brief:
To create new packaging for a range of afternoon teas.

Target market & behaviour / insights:
People wanting to rest from the hustle of central London and enjoy a relaxing afternoon beverage in an elegant environment. They want a choice of fine teas that are made ‘with good leaves in the pot’ and not a tea bag in sight.

How do we want them to feel:
The teas here have been carefully selected and will be made using the correct methods.

The proposition:
Cafe Royal – good service and fine foods.