DECLEOR BROCHURE DESIGN

As part of the launch of their new health club, Le Meridien were offering Decleor Spa treatments to members and hotel guests.

Brief:
To create a brochure and POS collateral to publicise the Decleor Spa treatments.

Target market & behaviour / insights:
Guests wanting a relaxing and pampering spa treatment. Gym members wanting to be refreshed after a hard work out or fitness class. Needs to be convenient, easily booked  with a good choice of treatments and within great surroundings.

How do we want viewers to feel:
There is a big choice of luxurious treatments and I can book a time to suit me. This is just what I need after hard day’s shopping or after my work out.

The proposition:
Decleor at Le Meridien – treat yourself!

The outcome:
We used textured paper, stunning photography and subtle colour coding to convey a feeling of luxury and well being.