Murdoch Asset Management newsletters

In 2008 after a redesign of their logo and corporate identity, we gave Murdoch a new crisp and professional set of brochures. Murdoch’s assets under management have increased three fold since and their company grew with changes in management and structure. Regular newsletters by PRH Design keep clients informed of financial and tax regulations, company changes and new financial products.

Brief:
To design and produce regular newsletters.

Target market & behaviour / insights:
Retired persons with savings and portfolio of investments. They want a company they can trust, who keep them regularly informed. They don’t want to be forgotten but do want to be valued as a client.

How do we want them to feel:
They are obviously highly experienced and will keep me informed of changes to rules and regulations and react quickly if need be.

The proposition:
Murdoch are the best people to trust my investments with and through regular communications I know they are a good choice for my investments in today’s turbulent world.

The outcome:
Murdoch now have a strong identity and message carried throughout their brochures, newsletters and website.

Murdoch have since been acquired by Titan Wealth as lead company within the group.

www.m-a-m.co.uk