PARASENSE MARKETING MATERIAL

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN
About This Project

Parasense, refrigeration monitoring specialists, have offices in Gloucester and the United States.

Brief:
To design corporate material including brochures, fact sheets, banners and case studies.

Target market & behaviour / insights:
Building managers, CFOs and owners of premises which have refrigeration equipment including supermarkets, venues and factories. Pharmaceutical companies use their products in their industry. The military are also big users of refrigeration on their submarines and ships.

They need to monitor temperature levels to prevent food from spoiling, or, in the case of the military, weapons from malfunctioning.

How do we want them to feel:
This company are obviously highly experienced and experts in their field, with advanced technological products.

The proposition:
By using Parasense you can be confident your refrigeration equipment is monitored correctly.

The outcome:
By using strong images of the products, we have created very powerful and memorable material. Responses have been very encouraging.