SABRE AUTOREWARDS DIRECT MAIL DESIGN

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN
About This Project

Worldwide GDS airline booking system provider Sabre wanted to promote their car rentals with John Lewis vouchers as incentives. We thought of simple but innovative graphics and imagery to explain the message.

Brief:
To create a direct mail piece to travel agents describing how they could collect John Lewis vouchers by promoting car rental.

Target market & behaviour / insights:
Busy travel agents who have many car rental systems to choose from. The incentive will steer them towards Sabre’s AutoRewards system as it is unusual to be rewarded for car bookings.

How do we want viewers feel:
By using AutoRewards I can collect John Lewis vouchers for myself for no extra effort on my behalf. The prices are competitive so I am still offering a good product for my customers.

The proposition:
Collect John Lewis vouchers easily and quickly by using Sabre’s AutoRewards.

The outcome:
The logo and imagery was used across exhibitions, trade stands and advertisements resulting in a huge success with many agents promoting the system and collecting AutoRewards.