FOUR SEASONS RESORTS BALI DIRECT MAIL BROCHURE DESIGN

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO CONSUMER GRAPHIC DESIGN, GRAPHIC DESIGN FOR HOTELS
About This Project

To publicise the future opening of the new Four Seasons Resort at Sayan, Bali, we sent out beautifully crated direct mailers highlighting the culture, different natural features of the area and the Resort’s architecture.

Brief:
To announce the new Four Seasons Resort, Bali.

Target market & behaviour / insights:
International holidaymakers wanting a getaway in the cooler climes of exotic Bali, away from the tourist throngs but near the cultural and traditional attractions.

How do we want viewers to feel:
This is true five star luxury but we feel that no-one else is here. If we step out we will be in the midst of an unique culture which only the privileged few will experience.

The proposition:
Secluded and refined, but true to the local character of highland Bali.

The outcome:
New photography, heavyweight textured paper and graphics based on indigenous patterns were featured in three mailers and accompanying material. Visitors were not disappointed when they arrived!