THE DORCHESTER HOTEL LONDON CALENDAR DESIGN

Category
GRAPHIC DESIGN FOR HOTELS
About This Project

To create a desk top calendar showing some of the new contemporary interior fittings.

Brief:
To create a desk top calendar for clients and international contacts.

Target market & behaviour / insights:
Agents and guests who would like a limited edition calendar for their desks.

How do we want viewers to feel:
The Dorchester is one of the world’s most famous hotels and I feel special to have received a calendar from them. Their new interiors are really innovative and complement their traditional bedrooms.

The proposition:
Traditional values, service and style, combined with a modern twist.

The outcome:
New photography was commissioned that was art directed in a very contemporary style. Transparent overlays with easy to read dates gave the calendars a striking presence on the desk.