HERTZ MAILER DESIGN

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN
About This Project

A Ford Kar convertible was offered to travel agents who sold the most Hertz car bookings. To promote it there was little time and no budget for new photography so we really had to be creative using a couple of stock shots from Ford!

Brief:
To create a mailer which promotes Hertz car hire bookings by travel agents.

Target market & behaviour / insights:
Busy travel agents who are not usually offered incentives on this scale. They want something which doesn’t increase their workload but is within realistic targets.

How do we want viewers feel:
This looks interesting. I might just win this as I have a good chance of hitting the sales figures required.

The proposition:
When you look at your screen do you see blue sky?

The outcome:
A simple and effective mailer which introduced the competition and was further enhanced by a Flash movie and banners at travel trade events.