LYNDALES SOLICITORS WEB SITE AND BROCHURE DESIGN
Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO CONSUMER GRAPHIC DESIGNAbout This Project
London based solicitors Lyndales needed a look and imagery which reflected their no-nonsense approach.
Brief:
To create imagery and graphics for printed and electronic media.
Target market & behaviour / insights:
People who want uncomplicated advice on personal and business matters from experienced and friendly lawyers. They don’t want to be overwhelmed with legal jargon.
How do we want viewers feel:
This firm talks in a straightforward way and doesn’t over complicate things. I can trust them and won’t be hit with huge fees. They have character but speak plain English!.
The proposition:
Lyndales – straight talking, plain speaking and no nonsense!
The outcome:
A friendly approachable feel in their material with simple but sometimes thought provoking imagery, backed up the proposition. They received over 80 compliments when their site went live.