GRENVILLE PLACE HOUSING DEVELOPMENT – BRANDING AND BROCHURES

Category
BROCHURES AND DIRECT MAIL DESIGN, DESIGN AND MARKETING COMMUNICATIONS FOR PROPERTY DEVELOPMENTS
About This Project

Newland Homes, a prestigious house builder in the South West approached PRH Design for marketing collateral and identity for their new development Grenville Place in Bideford, Devon.

Brief:
To create brochures and signage for the development which contains over 60 homes with eleven different styles of design and architecture.

Target market & behaviour / insights:
House buyers in the area, from starter homes to five bedroom townhouses. They want quality and excellence of design but at an affordable price.

How do we want viewers to feel:
Grenville Place is the best located new development in Bideford with easy, convenient access to the town centre and facilities and also a short trip to the coast. The site has been laid out sympathetically with consideration to neighbouring houses, its position and access but due to careful design still enables nice views across the hills from all properties. Each house feels individual and a lot of thought has gone into the design and specification. It’s not a run of the mill development from a PLC developer.

The proposition:

Grenville Place – the intelligent choice for well designed new build homes.

The outcome:
The brochures and imagery are clean and stylish with clear and precise layouts of the different house types and plans.