CAM NEW HOUSING DEVELOPMENT – BRANDING AND BROCHURES

Category
BROCHURES AND DIRECT MAIL DESIGN, DESIGN AND MARKETING COMMUNICATIONS FOR PROPERTY DEVELOPMENTS
About This Project

Newland Homes, a prestigious house builder in the South West approached PRH Design for marketing collateral and identity for their new development Strawberry Fields in Cam, Gloucestershire.

Brief:
To create brochures and signage for the development which contains semi-detached and detached homes on a small rural site, previously used for fruit growing.

Target market & behaviour / insights:
House buyers in the area, requiring 2 and 3 bedroom homes. They want quality and excellence of design but at an affordable price.

How do we want viewers to feel:
These are nicely designed houses within a quiet and attractive environment but at an affordable price. Each house feels individual and a lot of thought has gone into the design and specification. It’s not a run of the mill development from a PLC developer.

The proposition:

Strawberry Fields forever!

The outcome:
The brochures and imagery are clean and stylish with clear and precise layouts of the different house types and plans.