CARE FUNDING BROCHURE

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO CONSUMER GRAPHIC DESIGN
About This Project

Experts in all financial investments, Murdoch Asset Management realised there was little concise information available on the issues and funding options for care in later life. They approached brochure specialists PRH Design to create a piece for relatives and professionals alike.

Brief:
To design a brochure describing care funding process, requirements and options.

Target market & behaviour / insights:
Relatives needing to know about care funding who are placed in the position of finding and organising care for a loved one. Also, professionals such as solicitors who need something to give to their clients outlining the options. They need good comprehensive information.

How do we want them to feel:
This company is comprised of honest and trustworthy people and I believe in their philosophy. They are obviously highly experienced experts and sympathetically aware of the issues, rules and regulations around care funding.

The proposition:
Murdoch are the best people to ask about care funding process and options.

The outcome:
This brochure explains in a sympathetic way how to go about organising care funding and deals with sensitive issues at a time which can be upsetting or difficult for relatives. Murdoch already have a strong identity and this brochure which is printed on uncoated stock, has warm photography, expert copywriting and clear typography and continues to help build the Murdoch brand.

www.m-a-m.co.uk