We had 140 years of history and seven different existing logos to confuse and inspire us whilst creating a new identity for this landmark venue.
Brief: To create a new corporate identity for the Café Royal.
Target market & behaviour / insights:
People and companies requiring a venue with a choice of rooms for weddings, conferences or social events. They want character but not if it means sacrificing efficient service and modern standards.
How do we want them to feel:
This place has an amazing interior, character and fascinating history. But the facilities and levels of service are slick and modern.
Café Royal – heritage and modernity for your event.