BUSINESS TO CONSUMER GRAPHIC DESIGN, CORPORATE IDENTITY DESIGN
About This Project
This Berkshire based estate agency provides highly personalised, director level service and is looking to grow its business with higher priced property sales and lettings.
Brief: To create an identity which positions Robinson in the middle to higher property price bracket.
Target market & behaviour / insights:
People wanting good, honest advice and individual service from a respected and knowledgeable estate agency. Don’t want part-timers or youths looking after their house sale or let and a little disillusioned with the bigger agency chains in town.
How do we want viewers to feel:
These guys know the local area and market, respond quickly and have high visibility. I need to speak to them about my property.
Robinson – expert knowledge and personalised director level attention.
A clean and business like appearance which has already persuaded vendors to go with Robinson based on the sales boards alone. Robinson are currently expanding into adjacent areas based on strong growth and brand awareness.