HOLDWAY SERVICES – NEW LOGO DESIGN FOR ENGINEERING COMPANY

Category
BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN, CORPORATE IDENTITY DESIGN
About This Project

Engineering consultancy Holdway Services needed a new, eye catching – but simple identity.

Brief:
To create a corporate identity which the engineering industry can recognise.

Target market & behaviour / insights:
Companies requiring engineering expertise and experience across a number of specialist areas. They want flexibility and confident decision makers to aid their own workforce.

How do we want viewers to feel:
Holdway Services are experienced in many areas and have the skills to keep my project on track and on time. They can be relied upon to understand a project and manage sub suppliers and contractors.

The proposition:
Holdway Services can manage, trouble shoot and advise on all manner of engineering projects.

The outcome:
A precise and simple icon accompanied by sans serif typography has given Holdway Services a memorable look. The solution stands out with strong colours and the arrows within it reinforce the engineering connection.