HERTZ INTERNAL COMMUNICATIONS POSTER DESIGNS

Category
INTERNAL COMMUNICATIONS DESIGN
About This Project

Hertz, facing strong competition in the car hire market, identified a weakness in its customer care at collection and drop off points. Here’s how we communicated with staff.

Brief:
To improve customer care and attention to detail at point of collection.

Target market & behaviour / insights:
Desk, admin and car valeting & parking staff. They are busy and sometimes do not notice small items needing attention which may irritate customers.

How do we want viewers to feel:
By paying more attention I can please customers, improve the rating of my branch and also maybe win some prizes. It looks like fun as well.

The proposition:
Hertz CSI – can you help your customer?

The outcome:
Vibrant posters with clear messaging helped improve customer care. With no budget for new photography we used stock images and well known phrases to product a series of posters, cards and leaflets. Staff could answer simple customer care questions to win prizes.