Sabre Travel Network, like a lot of corporations, has many divisions which operate behind the scenes and are almost anonymous to others. We created large posters, banners and other material to many worldwide offices.
To make staff aware of PSD Customer Solutions and its contribution to the company’s output.
Target market & behaviour / insights:
Staff at all levels in the organisation in worldwide offices. All of whom are busy and productive in their own departments.
How do we want viewers to feel:
PSD are obviously an important division and contribute massively to our business. I must have a look on the intranet and see who’s there and what they’re doing.
PSD – delivering more than you had ever realised.
Over a two year period, more than 60 posters with a strong and quickly assimilated message were produced, thereby raising the profile of PSD.