SABRE INTERNAL COMMS POSTERS

SABRE INTERNAL COMMS POSTERS

Sabre Travel Network, like a lot of corporations, has many divisions which operate behind the scenes and are almost anonymous to others. We created large posters, banners and other material to many worldwide offices.

Brief:
To make staff aware of PSD Customer Solutions and its contribution to the company’s output.

Target market & behaviour / insights:
Staff at all levels in the organisation in worldwide offices. All of whom are busy and productive in their own departments.

How do we want viewers to feel:
PSD are obviously an important division and contribute massively to our business. I must have a look on the intranet and see who’s there and what they’re doing.

The proposition:
PSD – delivering more than you had ever realised.

The outcome:
Over a two year period, more than 60 posters with a strong and quickly assimilated message were produced, thereby raising the profile of PSD.