HISTORICAL WRITERS’ ASSOCIATION
Category
BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN, INTERNAL COMMUNICATIONS DESIGNAbout This Project
Brief:
Worcester based marketing company Achaleon (www.achaleon.com) approached PRH Design for design input on the redesign of one of their client’s websites.
Target market & behaviour / insights:
Authors, writers and publishers who use the website as a promotional and networking tool and to obtain information on literary events and promotions.
How do we want them to feel
The HWA are really good at promoting authors of all levels and I feel part of a great, creative and like minded community.
The proposition
HWA provide the best professional and social support to its members.