To redesign the website to follow the corporate style in a clear and easy to navigate format.
Target market & behaviour / insights:
Retired persons with savings and portfolio of investments who may have had fingers burnt in the past.
Want a company they can trust, not after short gains, need to be kept informed, like the personal touch, don’t like slick ‘banker types’, like detail and explanation.
How do we want them to feel
This company is comprised of honest and trustworthy people and I believe in their philosophy. They are obviously highly experienced and experts and will keep me informed of how my investments are performing, changes to rules and regulations and react quickly if need be. The website is easy to navigate and clear to read.
MAM are the best people to trust my investments with as they have a very robust selection process, are caring, honest and keep me informed.