PLEASETECH VISUAL IDENTITY TEMPLATE

Category
BUSINESS TO BUSINESS MARKETING COMMUNICATIONS & GRAPHIC DESIGN, CORPORATE IDENTITY DESIGN
About This Project

Document Authoring software specialists PleaseTech have clients in many industry sectors. Using their existing logotype how did we appeal to all without alienating others?

Brief:
To create an identity which shows PleaseTech can be used by virtually anyone who produces documents.

Target market & behaviour / insights:
Document creators, editors and contributors who need to ensure that changes are made correctly and latest drafts of complex documents are noted and kept. They need software which does this easily and effectively. In the past documents have been altered without effective control and mistakes and inconsistency have crept in.

How do we want viewers to feel:
This software will help us keep control of who is changing documents and prevent unauthorised changes. It can be used across offices and departments and one person can be given ultimate control.

The proposition:
PleaseTech – control over your document content

The outcome:
A clean and hi-tech appearance which shows the flexibility and benefits of the product through sales material, fact sheets, exhibitions and web site.

www.pleasetech.com