THE DORCHESTER HOTEL BANQUETING BROCHURE DESIGN, LONDON

Category
BROCHURES AND DIRECT MAIL DESIGN, GRAPHIC DESIGN FOR HOTELS
About This Project

After designing the main hotel brochure we were asked to design a banqueting brochure for this famous hotel.

Brief:
To create a brochure to highlight the banqueting rooms and facilities.

Target market & behaviour / insights:
People wanting the best possible venue for their function – be it a wedding, charity event, dinner or celebration. To hire The Dorchester is the epitome of taste as it is so famous. Budget isn’t a barrier.

How do we want viewers to feel:
The hotel has exquisite style, decor and catering. It is reserved for the ‘great and the good’ and I want this place for my function. I expect to pay but I will get the best. It offers many different rooms and Kings, Queens and celebrities have all been there before me. Nothing is left to chance as they have decades of experience, the highest quality staff and skills and I can’t go wrong by choosing here.

The proposition:
The Dorchester offers the best in first class banqueting.

The outcome:
A beautifully produced brochure oozing style and desirability. The banqueting rooms are always in great demand.