WAMDSAD – BROCHURE DESIGN FOR DISABLED CHARITY

Category
BROCHURES AND DIRECT MAIL DESIGN, BUSINESS TO CONSUMER GRAPHIC DESIGN
About This Project

Brief:
To create a periodical brochure that raises awareness and potential sponsorship.

Target market & behaviour / insights:
1) Local businesses, local government/councillors. May be looking for local sponsorship opportunities and would like to be seen supporting a worthy cause.
2) Members of other sports clubs and charities, disabled persons. Looking for relationships with other clubs and somewhere to practise sports in a friendly non-discriminatory environment.

How do we want them to feel:
This club looks very friendly, well equipped and has a high profile in its field. It is one of the leading sports clubs for the disabled in the country and has members of all levels from children and beginners to national and Paralympian medal winners. I’d like to be associated with this club.

The proposition:
WAMDSAD is the best club in the area for sport for the disabled and everyone benefits by supporting it.

The outcome:
We named the publication Mettle as it summed up the members’ indomitable spirit. The imagery, graphics and text were unusual and made the most of modest resources. This made it entertaining and enlightening.