American Auto Club Newsletters

The American Auto Club, established over 40 year’s ago, required new professional quality newsletters.

Brief

To create monthly A4, 24 page newsletters highlighting members’ vehicles, events, reports and relevant articles of interest..

Target market & behaviour / insights

Anyone interested or owning American vehicles which could be vintage, classic or modern – ranging from motorbikes, cars, pick-ups, trucks and racers.

How do we want viewers to feel:

The newsletter looks better produced than previously and includes many articles of interest and specialist technical advice. I can also source suppliers, insurance and services who often give preferential rates to members.

The proposition

The newsletter of a friendly, welcoming varied and resourceful club.

The outcome

The newsletters were colourful, informative with great photography and detail.