NEWLAND HOMES PROPERTY DEVELOPMENT – NEW LOGO

Category
CORPORATE IDENTITY DESIGN, DESIGN AND MARKETING COMMUNICATIONS FOR PROPERTY DEVELOPMENTS
About This Project

Newland Homes, a prestigious house builder in the South West approached PRH Design for marketing collateral and identity for their new development Grenville Place in Bideford, Devon.

Brief:
To create a logo for the development which, along with secondary graphics, would be applied to marketing material, signage and advertising. Built on the site where a renown college once stood, ideally there should be a link to education.

Target market & behaviour / insights:
House buyers in the area, from starter homes to five bedroom townhouses. They want quality and excellence of design but at an affordable price.

How do we want viewers to feel:
Grenville Place is the best located new development in Bideford with easy, convenient access to the town centre and facilities and also a short trip to the coast. The site has been laid out sympathetically with consideration to neighbouring houses, its position and access but due to careful design still enables nice views across the hills from all properties. Each house feels individual and a lot of thought has gone into the design and specification. It’s not a run of the mill development from a PLC developer.

The proposition:

Grenville Place – the intelligent choice for well designed new build homes.

The outcome:
The logo is smart, simple and contemporary. The ‘mathematical addition’ symbol incorporated within the logo can be used throughout the material as a secondary device and pattern. Brochures showing the location, house types and site plans followed.